Museum Store Sunday
‘Black Friday’ is the Friday following Thanksgiving Day in the United States, and is regarded as the beginning of the Christmas shopping season as people take the day off to extend the celebrations or spend time with their family. Most major retailers open extremely early and offer heavily discounted prices to entice shoppers, similar to Boxing Day sales in the UK. It has become the busiest shopping day of the year in the USA and the concept has been slowly spreading worldwide in recent years.
There are two popular theories as to where the name ‘Black Friday’ originates from. One is that the wheels of vehicles in heavy traffic on the day after Thanksgiving Day left many black markings on the road surface, leading to the term Black Friday. The other theory is that the term comes from an old way of recording business accounts: losses were recorded in red ink and profits in black ink. The Christmas shopping season is the key trading period in retail so many businesses hoped to start showing a profit, marked in black ink, on the day after Thanksgiving Day.
The internet has perpetuated the growth of this phenomenon, with the introduction of ‘Cyber Monday’, and now many stores have started a week long campaign of promotions and discounts to further drive sales. For smaller niche retailers, like the shops in museums and other cultural institutions, it can be hard to compete at this time of mass discounting and bulk buying. As such they can miss out on the opportunity to showcase their products which have been specially developed and often handcrafted to provide a unique gift experience.
To help promote these wonderful shops and their unique products ‘Museum Store Sunday’ has been initiated. This will take place on Sunday November 26th 2017, with shops from around the world taking part either online or instore to showcase their special ranges. The occasion also helps promote the fact that these shops, like our shop here at Westminster Abbey, are established to help raise additional funds to keep these important institutions operating successfully.
We will be running a special promotion this Saturday and Sunday (25.11.17 – 26.11.17) to mark Museum Store Sunday: receive 10% off any items within our Jewellery category when you use the code MSS10 during checkout. So why not browse our wonderful jewellery collections for inspiration, make the most of our offer and find a wonderful Christmas gift for someone special.